Kemeraltı, Zamansız Nokta

City Giftware and Brand Design, 2018

Kemeraltı is the most popular historical bazaar in Izmir. Zamansız Nokta, Timeless Spot, is the slogan of the Kemeraltı brand in this project. The focus of the project was building a Kemeraltı brand, its marketing strategy, a design-based business plan, a series of products as gift designs, and prototyping them with local producers. All of which would then be made and sold in Kemeraltı.

Project Team
Miné Ovacık (Yaşar University), Project Academic Coordinator,
Researcher and Designer
Can Güvenir (Tasarım Koop), Project Leader, Industrial Designer
Ece Güçer, Marketing Supervisor
Emel Yılmaz (Tasarım Koop), Junior Designer

Client
TARKEM

Photography by Dilem Kayışlı