Hediye Yaşar

Gifts of Yaşar University, 2017

Hediye Yaşar* was created as an institutional gift brand for Yaşar University by a Scientific Research Project program. This Practice-Based Design Research Project consisted of the brand, marketing, and design strategies. Data regarding the user experiences in the culture of Yaşar University was collected; and based on this data, product and graphic designs were developed. At the final step, prototypes were produced and designs were tested by a selected focus group from the university community and revised designs were presented as prototypes.

Read the report of the project
Read the article published at Art & Design Magazine

Project Team
Mine Ovacık (Dept. of Industrial Design), Researcher and Product Designer
Nazlı Gürkan (Dept. of Graphic Design), Project Coordinator 
Can Güvenir (Ph.D. student), Scholar

Black Mug design and production by graduate student İpek Atay Candaş
Wooden trays were prototyped by Tolga Benli at YÜTAM

Photography by Can Güvenir

* Hediye Yaşar has two meanings; “Gifts of Yaşar University” and at the same time “The Gift that Lives”